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Recognising Astroturfed Comment Sections

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Photo: Arne Tiselius' magnifying glass at the Nobel Museum (51978) by Rhododendrites (CC BY-SA 4.0), via Openverse

A comment section can be manipulated fairly easily by a determined group to create an impression of overwhelming public agreement or disagreement, using coordinated accounts posting remarkably similar sentiments within a short window of time, rather than genuinely reflecting organically formed opinion built up gradually over a much longer period.

Signs worth watching for include comments with unusually similar phrasing repeated often, accounts with thin, sparse histories posting only on one narrow topic, and a sudden volume of activity that spikes abruptly rather than accumulating gradually the way genuinely organic discussion typically does build up over a much longer time.

Treating a comment section as one useful input rather than a reliable measure of genuine public opinion, particularly on contested or otherwise high stakes topics, avoids mistaking manufactured volume for authentic, widely held consensus that genuinely reflects how most ordinary people actually and honestly feel about the matter at hand.

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