Prize And Lottery Scam Patterns
Launch library · evergreen read

A message announcing an unexpected prize or lottery win, especially for a competition the recipient does not even remember entering, follows a familiar structure: excitement first, then a small required payment or fee to release the winnings, framed as a minor formality standing between the recipient and a large reward waiting nearby.
Genuine prize processes almost never require any payment upfront to receive money already won by the recipient, which makes any such request one of the more reliable signs available that the message is not what it claims to be, regardless of how official the surrounding branding might look at first glance.
Checking directly with the organisation supposedly running the competition, through its own known and independently found contact channels rather than anything provided within the message itself, quickly confirms whether the claimed prize genuinely exists at all, well before any payment is ever sent to whoever is asking for it.